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Sunday, November 3, 2013

Learning New Analogies From The Pros

I had the honor to meet the founder of Garner Circle PR and lifestyle marketing agency, Nicole Garner,  last week in Philadelphia. "Are You In? her new book, that is a must read for anyone who wants to work with fashion or entertainment. 
Inside the book, Nicole Garner uses a great analogy for people who don't know the difference between Advertising and Public Relations.

A little sneak peak from "Are You In? Inc.":

You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, "He's very rich. Marry him."

That's Advertising.

You're at a party and see a gorgeous girl.
You get up and straighten your tie; you walk up to her and pour her a drink.
You open the door for her, pick up her bag after she drops it, offer her a ride, and then say,
"By the way, I'm very rich. Will you marry me?"

That's Public Relations.

 It's important to know your craft. 

Keep up with blogs, magazines and what's new in the media. 

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