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Sunday, November 3, 2013

Learning New Analogies From The Pros

I had the honor to meet the founder of Garner Circle PR and lifestyle marketing agency, Nicole Garner,  last week in Philadelphia. "Are You In? Inc.is her new book, that is a must read for anyone who wants to work with fashion or entertainment. 
Inside the book, Nicole Garner uses a great analogy for people who don't know the difference between Advertising and Public Relations.

A little sneak peak from "Are You In? Inc.":


You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, "He's very rich. Marry him."

That's Advertising.

You're at a party and see a gorgeous girl.
You get up and straighten your tie; you walk up to her and pour her a drink.
You open the door for her, pick up her bag after she drops it, offer her a ride, and then say,
"By the way, I'm very rich. Will you marry me?"

That's Public Relations.



 It's important to know your craft. 

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