Inside the book, Nicole Garner uses a great analogy for people who don't know the difference between Advertising and Public Relations.
A little sneak peak from "Are You In? Inc.":
You're at a party and see a gorgeous girl.
You get up and straighten your tie; you walk up to her and pour her a drink.
You open the door for her, pick up her bag after she drops it, offer her a ride, and then say,
"By the way, I'm very rich. Will you marry me?"
That's Public Relations.
It's important to know your craft.
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